A perfectly cut diamond is bright and sparkling because light strikes every surface at the correct angle.

Knock-off gemstones are everywhere these days. It is therefore important, as consumers, to learn the difference between real gems and fake ones.

Diamonds are a girls best friend, but how do you tell if a diamond is real?

Online shopping is convenient, quick, and fun. Buying gemstones online, while not exactly rocket science, requires some homework, since a mistake can bruise your pocket considerably.

Fossils are amongst the most fascinating and mysterious phenomena on earth.

Diamonds come in many different shapes (a.k.a cuts); when shopping for diamond jewellery, it is a good idea to experiment with a variety of diamond cuts and choose the one that suits you best.

In all cultures, gemstones have fascinated people for centuries because of their mythical powers, healing properties and astrological influence.

It's not only babies and magpies that love shiny things. Since the beginning of time, people across cultures have been charmed and fascinated by the glow of gem stones, attributing mystic powers to them.

Are you confused by all the diamond jargon out there? Well there is no need to be. The information below will come in handy if you are considering the purchase of you first diamond.

Blue fire! Sapphires have historically captivated civilisations with their icy beauty. The word sapphire derives from the Latin saphirus and the Greek sapheiros, meaning blue.

The play of sparkles emanating from a gem has a joyous effect on the beholder, which could be due to the beauty of the gem, or to the consciousness of the monetary value we ascribe to it.